W4L
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The Reason

The Reason Behind W4L
This endeavour isn’t about a walk; it’s about contributing to a worldwide movement of people who better understand the impact we have on our planet, with every individual prepared to do their bit to make positive change happen. Through publicity surrounding this extraordinary endeavour we will draw attention to the damage we are doing; via our education programme we will enable people to learn what each one of them can do to help our planet; and via fundraising we will provide funds that will allow programmes to be delivered, that will have a positive impact in conservation, education and mental health. The use of these funds will be to generate sustainable projects that will last well into the future. Everyone has a collaborative role they can play, which will contribute in a meaningful way to this demonstration of global collective unity in addressing these pressing issues.

Education, conservation and mental health issues are ones we feel are absolutely vital, not only to improving the lives of the disadvantaged, but also preserving the natural heritage of which we are caretakers, for future generations to come. Many answers lie in the wilds of the natural world, within which ancient civilisations have co-existed well before the human population explosion came to threaten it. This imbalance now needs urgent action. We can all do our bit and together have a positive effect for generations to come.


If we are to create a worldwide movement, we need worldwide support from individuals and businesses that care deeply about how we exist with our planet. Every one of us has a duty to ensure that future generations will inherit a natural environment that they can live in harmony with.
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